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Search engine optimization, widely called SEO, is a technique that enhances a website in order to make it really search-engine-friendly. SEO can be performed at the programming as well as at the content end– the programming aspect of SEO tunes the website to the requirements of the latest online search engine algorithms, while the content aspect of SEO includes strategically embedding desired keywords in the website content. There are other techniques as well– e.g., link building, post submission and directory site submission.
If you want your website to register its existence in the competitive world of Web, you‘ve got to turn to SEO methods. Otherwise, a website fails to get seen amongst countless them. But the problem is that there are many dishonest outfits out there who promise you terrific SEO, but all they do to get your website a high page rank on the results page is employ a range of dishonest methods (the so called black-hat methods) to trick the online search engine. If caught by online search engine, your website can be blacklisted and prohibited for adopting dishonest SEO methods. It is, therefore, definitely essential that a website owner works along with an ethical SEO consultant, and here’s how you should pick one.
The Web has made the world a smaller place and a website owner can work with SEO consultants based in any part of the world– there are many SEO consultants’ websites all over the Web, and finding one is not all that tough a job. And here’s how you should pick one:
1. If the SEO consultant is a professional, then he needs to be accredited by many reputed companies such as Google AdWords, Web CEO University, and SEO Pros. If the SEO consultant has more accreditations, well, the more the merrier. A certified SEO expert is ethical by default– principles are inbuilt into their work code.
2. He needs to have an impressive roster of customers who speak extremely of him. And he needs to not be hesitant to provide a few referrals.
3. If the SEO consultant is professional and ethical then it immediately follows he will have a successful performance history. So, go on and examine the websites he has performed SEO on, and examine if they rank high on online search engine results pages.
4. The SEO consultant needs to be flexible and he needs to offer services such as website analysis, content writing, keyword research, link building, SEO and, naturally, sufficient reporting back to the client.
5. The SEO consultant should have a clean performance history, in the sense that he should never have been blacklisted for adopting dishonest SEO methods. Such methods include spamming online search engine, trading links with websites that become part of link farms, or cloaking, which means finishing keywords with the very same color as the website’s background and packing a great deal of them on all the pages. You can find out if the SEO consultant has turned to dubious means by running a look at him on online search engine and on message boards. Plus, you can always contact his referrals too.
That was a small guide on how to tackle choosing an ethical SEO consultant. Real, finding an ethical SEO consultant will take a little bit of time and effort, but it is well worth it. Because an unethical SEO consultant can eliminate a website, while an ethical consultant can assist you construct your fortune.