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Search engine optimization, widely called SEO, is a technique that optimizes a website in order to make it extremely search-engine-friendly. SEO can be performed at the programming as well as at the content end– the programming aspect of SEO tunes the website to the requirements of the latest online search engine algorithms, while the content aspect of SEO includes strategically embedding desired keywords in the website content. There are other techniques as well– e.g., link building, post submission and directory site submission.
If you want your website to register its presence in the competitive world of Internet, you‘ve got to turn to SEO methods. Otherwise, a website fails to get seen among countless them. But the problem is that there are lots of dishonest attire out there who promise you terrific SEO, but all they do to get your website a high page rank on the results page is use a range of dishonest methods (the so called black-hat methods) to trick the online search engine. If caught by online search engine, your website can be blacklisted and prohibited for embracing dishonest SEO methods. It is, therefore, absolutely essential that a website owner works together with an ethical SEO specialist, and here’s how you should pick one.
The Internet has made the world a smaller sized place and a website owner can work with SEO experts based in any part of the world– there are lots of SEO experts’ websites all over the Internet, and locating one is not all that hard a job. And here’s how you should pick one:
1. If the SEO specialist is an expert, then he needs to be accredited by lots of reputed companies such as Google AdWords, Web CEO University, and SEO Pros. If the SEO specialist has more accreditations, well, the more the merrier. A licensed SEO expert is ethical by default– ethics are inbuilt into their work code.
2. He needs to have an excellent roster of customers who speak extremely of him. And he needs to not be reluctant to provide a few referrals.
3. If the SEO specialist is professional and ethical then it instantly follows he will have a successful performance history. So, go on and examine the websites he has performed SEO on, and examine if they rank high on online search engine results pages.
4. The SEO specialist needs to be versatile and he needs to offer services such as website analysis, content writing, keyword research, link building, SEO and, naturally, sufficient reporting back to the customer.
5. The SEO specialist should have a clean performance history, in the sense that he should never have been blacklisted for embracing dishonest SEO methods. Such methods include spamming online search engine, trading links with websites that belong to link farms, or masking, which means finishing keywords with the exact same color as the website’s background and stuffing a great deal of them on all the pages. You can find out if the SEO specialist has turned to suspicious means by running a look at him on online search engine and on message boards. Plus, you can always contact his referrals too.
That was a small guide on how to tackle selecting an ethical SEO specialist. Real, finding an ethical SEO specialist will take a little bit of time and effort, but it is well worth it. Because a dishonest SEO specialist can eliminate a website, while an ethical specialist can help you construct your fortune.