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Search engine optimization, widely referred to as SEO, is a technique that enhances a website in order to make it extremely search-engine-friendly. SEO can be performed at the programming in addition to at the content end– the programming element of SEO tunes the website to the requirements of the current online search engine algorithms, while the content element of SEO includes strategically embedding desired keywords in the website content. There are other techniques too– e.g., link building, post submission and directory site submission.
If you want your website to register its presence in the competitive world of Internet, you‘ve got to resort to SEO methods. Otherwise, a website fails to get seen among countless them. But the bad news is that there are many dishonest outfits out there who promise you terrific SEO, but all they do to get your website a high page rank on the outcomes page is use a range of dishonest methods (the so called black-hat methods) to trick the online search engine. If caught by online search engine, your website can be blacklisted and prohibited for embracing dishonest SEO methods. It is, therefore, absolutely important that a website owner works together with an ethical SEO expert, and here’s how you should select one.
The Internet has made the world a smaller sized place and a website owner can work with SEO experts based in any part of the world– there are many SEO experts’ websites all over the Internet, and locating one is not all that hard a job. And here’s how you should select one:
1. If the SEO expert is an expert, then he must be certified by many reputed companies such as Google AdWords, Web CEO University, and SEO Pros. If the SEO expert has more accreditations, well, the more the merrier. A certified SEO expert is ethical by default– ethics are integrated into their work code.
2. He must have an impressive roster of customers who speak extremely of him. And he must not be reluctant to provide a few referrals.
3. If the SEO expert is expert and ethical then it instantly follows he will have a successful performance history. So, go on and examine the websites he has performed SEO on, and examine if they rank high on online search engine results pages.
4. The SEO expert needs to be versatile and he must offer services such as website analysis, content writing, keyword research, link building, SEO and, naturally, sufficient reporting back to the customer.
5. The SEO expert should have a tidy performance history, in the sense that he should never have been blacklisted for embracing dishonest SEO methods. Such methods include spamming online search engine, trading links with websites that belong to link farms, or cloaking, which means coating keywords with the same color as the website’s background and packing a great deal of them on all the pages. You can find out if the SEO expert has resorted to dubious means by running a look at him on online search engine and on message boards. Plus, you can always contact his referrals too.
That was a little guide on how to tackle picking an ethical SEO expert. Real, finding an ethical SEO expert will take a little bit of time and effort, but it is well worth it. Because a dishonest SEO expert can eliminate a website, while an ethical expert can help you build your fortune.