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Seo, popularly called SEO, is a method that optimizes a website in order to make it very search-engine-friendly. SEO can be performed at the programming in addition to at the content end– the programming element of SEO tunes the website to the requirements of the current online search engine algorithms, while the content element of SEO includes strategically embedding sought-after keywords in the website content. There are other techniques too– e.g., link structure, short article submission and directory site submission.

If you want your website to register its presence in the competitive world of Web, you‘ve got to turn to SEO methods. Otherwise, a website stops working to get observed among millions of them. But the bad news is that there are numerous dishonest clothing out there who promise you excellent SEO, but all they do to get your website a high page rank on the outcomes page is use a variety of dishonest methods (the so called black-hat methods) to fool the online search engine. If captured by online search engine, your website can be blacklisted and banned for adopting dishonest SEO methods. It is, therefore, definitely important that a website owner works together with an ethical SEO consultant, and here’s how you need to select one.

Guide To Choosing An Ethical SEO Consultant

The Web has made the world a smaller place and a website owner can deal with SEO experts based in any part of the world– there are numerous SEO experts’ websites all over the Web, and finding one is not all that tough a task. And here’s how you need to select one:

1. If the SEO consultant is an expert, then he must be recognized by numerous reputed companies such as Google AdWords, Web CEO University, and SEO Pros. If the SEO consultant has more accreditations, well, the more the merrier. A licensed SEO specialist is ethical by default– ethics are integrated into their work code.

2. He must have an excellent lineup of clients who speak extremely of him. And he must not be hesitant to provide a couple of recommendations.

3. If the SEO consultant is expert and ethical then it immediately follows he will have a successful performance history. So, proceed and check the websites he has performed SEO on, and check if they rank high up on online search engine results pages.

4. The SEO consultant needs to be flexible and he must offer services such as website analysis, content writing, keyword research, link structure, SEO and, of course, adequate reporting back to the customer.

5. The SEO consultant need to have a clean performance history, in the sense that he need to never ever have been blacklisted for adopting dishonest SEO methods. Such methods consist of spamming online search engine, trading relate to websites that belong to link farms, or cloaking, which means finishing keywords with the same color as the website’s background and packing a whole lot of them on all the pages. You can find out if the SEO consultant has turned to dubious means by running a check on him on online search engine and on message boards. Plus, you can always consult his recommendations too.

That was a small guide on how to tackle picking an ethical SEO consultant. True, finding an ethical SEO consultant will take a bit of time and effort, but it is well worth it. Because an unethical SEO consultant can kill a website, while an ethical consultant can help you develop your fortune.