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Seo, popularly called SEO, is a technique that enhances a website in order to make it really search-engine-friendly. SEO can be performed at the programming along with at the content end– the programming element of SEO tunes the site to the requirements of the most recent online search engine algorithms, while the content element of SEO includes strategically embedding sought-after keywords in the site content. There are other approaches as well– e.g., link structure, short article submission and directory submission.

If you want your site to register its presence in the competitive world of Web, you‘ve got to turn to SEO methods. Otherwise, a website stops working to get observed amongst millions of them. But the bad news is that there are numerous unethical outfits out there who promise you excellent SEO, but all they do to get your site a high page rank on the outcomes page is employ a variety of unethical methods (the so called black-hat methods) to fool the online search engine. If caught by online search engine, your site can be blacklisted and banned for adopting unethical SEO methods. It is, for that reason, definitely crucial that a website owner works along with an ethical SEO consultant, and here’s how you must pick one.

Guide To Selecting An Ethical SEO Consultant

The Web has made the world a smaller place and a website owner can work with SEO experts based in any part of the world– there are numerous SEO experts’ websites all over the Web, and tracking down one is not all that tough a task. And here’s how you must pick one:

1. If the SEO consultant is an expert, then he must be recognized by numerous reputed organizations such as Google AdWords, Web CEO University, and SEO Pros. If the SEO consultant has more accreditations, well, the more the merrier. A certified SEO specialist is ethical by default– ethics are integrated into their work code.

2. He must have an excellent lineup of clients who speak extremely of him. And he must not be hesitant to provide a couple of recommendations.

3. If the SEO consultant is expert and ethical then it immediately follows he will have a successful track record. So, proceed and check the websites he has performed SEO on, and check if they rank high up on online search engine results pages.

4. The SEO consultant needs to be versatile and he must offer services such as site analysis, content writing, keyword research, link structure, SEO and, of course, appropriate reporting back to the customer.

5. The SEO consultant must have a clean track record, in the sense that he must never ever have been blacklisted for adopting unethical SEO methods. Such methods consist of spamming online search engine, trading links with websites that belong to link farms, or cloaking, which means finishing keywords with the very same color as the site’s background and packing a whole lot of them on all the pages. You can find out if the SEO consultant has turned to suspicious means by running a check on him on online search engine and on message boards. Plus, you can constantly consult his recommendations too.

That was a little guide on how to tackle choosing an ethical SEO consultant. True, finding an ethical SEO consultant will take a bit of time and effort, but it is well worth it. Because an unethical SEO consultant can kill a website, while an ethical consultant can help you construct your fortune.